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Pet couture isn’t cheap but it’s taking over Indonesia
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Do's: It’s crucial for pet owners to regularly check their pet’s health issues and choose fabrics that suit the animal's skin conditions and their movement. (Courtesy of Alena Evelyn) (Courtesy of Alena Evelyn/Courtesy of Alena Evelyn)
Local pet lovers take their animal adoration a step further.
Pet fashions are not a new trend, but it has been growing throughout the pandemic. Fortune Business reported that the global pet clothing market was worth US$5.01 billion in 2020. One of the reasons is an increasing number of pet owners. By 2028, the market is expected to increase to $7 billion worldwide.
Alena Evelyn loves sharing photos of Elice, her four-year-old female toy poodle, on Instagram.
"I love to dress her up because she's a girl," Alena shared. She adds that she has been dressing her dog since Elice was six months old. For a custom dress for Elice, Alena said she spent at least Rp 500,000 (US$33.62) and added that her impulsive buying was even higher throughout the pandemic.
Alena says she wants to cherish Elice while she can, so she will not regret it later. "She's been with me since I first moved to Jakarta and had no one with me," she added.
Demand
