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Jakarta Post

Diageo and BritCham moves MSME sector forward with their Learning for Life program

Front Row (The Jakarta Post)
Jakarta
Tue, December 6, 2022

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Diageo and BritCham moves MSME sector forward with their Learning for Life program

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iageo Indonesia and the British Chamber of Commerce in Indonesia (BritCham Indonesia) implemented the second phase of their Learning for Life program in Indonesia by holding seminars and discussion panels at the World Trade Center (WTC) on Saturday.

Attended by more than 100 attendees, the speakers included leading entrepreneurs and micro, small and medium enterprise (MSME) founders who were eager to share their experiences in building and growing their businesses.

Attendees also had the opportunity to hear opening remarks by Cooperatives and Small and Medium Enterprises Minister Teten Masduki, as well as Leonard Theosabrata as main director of the SMESCO Cooperatives and Small and Medium Enterprises Marketing Service Institute (LLP-KUKM). They both reiterated the importance of MSMEs to the economy.

"The contribution of MSMEs to business development in Indonesia is very important and we must build businesses that have our own culture, our own goods that we have and when we grow up we can work together with companies and organizations such as Diageo and BritCham to enter the global market, said Leonard, citing the importance of collaborative efforts by all stakeholders.

He also showed his appreciation for Diageo and BritCham and expressed his hope that the participants could optimize the knowledge gained from this training and apply it in developing their respective businesses.

There are some 64.2 million MSMEs in Indonesia, the backbone of the country’s economy. In 2021, MSMEs contributed as much as 61.07 percent to the country’s GDP, which is the equivalent of around Rp 8,573.89 trillion. MSMEs also absorb 97 percent of the total existing workforce, which is estimated to be around 117 million workers.

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The Learning for Life seminars and training in MSME development reflect Diageo's mission to inspire and transform people's lives as one of the main purposes of the company. Director of corporate relations of Diageo Indonesia Dendy A. Borman emphasized that Diageo will continue to contribute to the communities wherever the company operates.

"Diageo has prepared a Learning for Life program and provides tools for training and skills in key areas of concern to Diageo such as the hospitality industry, retail, entrepreneurship and tourism. Learning for Life is part of the pillars of inclusivity and diversity initiated by Diageo in the Society 2030 10-year strategic plan: Spirit of Progress,” explained Dendy.

“It is a pleasure to be able to support our Premier Members in this Learning for Life collaboration. BritCham Indonesia invests heavily in our 'talent' pillar through our Education Center and Human Capital Member Focus Group. Indonesia has ambitious national development goals and these can only be achieved with the right mix of talents and competencies,” said Chris Wren, executive director of BritCham Indonesia.

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