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Bibit.id becomes lead partner of Art Jakarta 2023, conveying investment through art
For the third time, the leading digital investment app in Indonesia, Bibit.id, is collaborating with Art Jakarta to communicate how financial and art communities can coexist and benefit each other.
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or the third time, the leading digital investment app in Indonesia, Bibit.id, is collaborating with Art Jakarta to communicate how financial and art communities can coexist and benefit each other. This time, Bibit has become the lead partner for the Art Jakarta 2023 event, which will be held from Nov. 17 to 19 at JIExpo Kemayoran in Jakarta.
Bibit head of marketing Angie Anandita Tjhatra said the strategic partnership with Art Jakarta was a testament to Bibit's belief that art was an integral part of human life, including investment and future planning.
By highlighting the narrative "Stop, Breathe and Reflect", Angie conveyed that Bibit invited everyone to reconsider their financial goals so they could make informed decisions, hence getting closer to achieving those goals.
"We are exhibiting works by the artist Syagini Ratna Wulan at Art Jakarta 2023, which was previously showcased at the prestigious Venice Art Biennale 2019. We see a connection between the messages conveyed in this artwork and the journey that each of us undergo in investing, setting life goals and taking tangible steps to achieve them," said Angie.
Syagini Ratna Wulan's artwork showcased by Bibit is titled “Lost Verses, Akal Tak Sekali Datang Runding Tak Sekali Tiba”, inviting viewers into a space of interpretation, awareness, reflection and imagination within transparent cabinets. The configurations of these cabinets form a labyrinth, providing a subjective experience for each individual and offering meaning to those observing and engaging with the artwork.
"Inspired by this artwork, Bibit adopts the narrative 'Stop, Breathe, and Reflect' to convey that we will often find ourselves navigating a labyrinth where the choices and decisions we make have consequences. These consequences lead us on different journeys and life experiences, much like our investment journey. Trials, challenges and their unique stories," Angie added.
According to Angie, what makes the collaboration between Bibit and Syagini special is that it marks the first time Syagini's work has been exhibited in Indonesia. On the Bibit app, users can also utilize various filters to take photos with themes related to the artwork displayed by Bibit at Art Jakarta 2023.
On the other hand, Angie also mentioned that to assist the Indonesian public in investing securely, comfortably and diversifying their portfolios, Bibit had implemented various innovations throughout 2023. For instance, early in the year, Bibit introduced the Bibit Bisnis feature designed for companies and business owners, including start-up founders. The Bibit Bisnis feature aims to help companies optimize their surplus funds by investing in quality mutual fund products offered by various top investment managers in Indonesia.
Meanwhile, by the end of March 2023 Bibit had also launched Bibit Plus to enable everyone to invest in various asset classes within a single application and utilize the Customer Fund Account (CFA) balance as a payment method. Among these features, individuals can purchase Government Fixed Rate Bonds (FR), starting from Rp 1 million, which are 100 percent guaranteed by the Indonesian government. Bibit also consistently serves as a Distribution Partner for the sales of State Securities (SBN) in the fintech category, registering the highest sales in various SBN series issued by the government.
"Moving forward, we will continue innovating to meet the various needs of our users so that Bibit will remain a reliable investment partner for millions of Indonesians," Angie concluded.
