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Indonesia unveils the secret color of Lombok’s Mandalika
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T
he Tourism Ministry proudly unveiled its latest promotional video, The Secret Color of Mandalika, inviting international travelers to explore the unparalleled beauty and cultural richness of Mandalika, a hidden coastal paradise on Lombok Island in West Nusa Tenggara (NTB). Designed to raise international tourism awareness, the video celebrates Mandalika as a destination that welcomes visitors to discover their true colors amid its warmth and scenic beauty.
Located on the south coast of Lombok Island, Mandalika offers travelers picturesque beaches, turquoise waters and green hills overlooking the vast Indian Ocean. Once a secret haven for surfers, this region has become one of Indonesia's most popular tourist hotspots. The Secret Color of Mandalika captures this unique destination from every breathtaking angle, revealing the many shades of beauty that Mandalika has to offer.
The colors of Mandalika
Easily accessible to international visitors, Mandalika is less than an hour's drive from Lombok International Airport or a short ferry ride from Bali, offering travelers a seamless journey. Mandalika also offers a range of accommodation options, from budget hostels to luxury five-star resorts. Notably, it has also earned a place on the MasterCard Global Destination Index as the world's top Halal destination, making it especially welcoming to Muslim travelers.
Beyond its beaches, Mandalika is home to the towering Mount Rinjani, Indonesia's second tallest active volcano, and Tangsi, a rare pink beach. The area is an adventurer's paradise, with renowned surfing spots such as Selong Belanak and awe-inspiring sunset views from the Merese Hills. Travelers can also shop for quality local pearls or visit scenic spots such as the Otak Kokok Waterfall and Suranadi Lake.
Mandalika offers visitors the opportunity to immerse themselves in local culture at Sade Village, home to the indigenous Sasak tribe. Visitors can also experience the traditional Bau Nyale festival, celebrating the legend of Princess Mandalika, where locals and tourists alike catch colorful Nyale sea worms along the shore.
To bring the vision of Mandalika to life, the ministry collaborated with talented young Indonesian artists. The video is directed by Giri Prasetyo, a seasoned videographer known for his work on travel documentaries and commercials, who brings his personal passion for Indonesia's landscapes to this project. Featured in the video is Dara Sarasvati, a popular content creator with over a million Instagram followers, known for promoting Indonesian culture through cosplay and reaction videos. Joining Dara is Bunyod Saidov, a rising model of Tajik Indonesian descent, who brings an international appeal to the production.
“As a destination where diverse landscapes, exciting adventures and vibrant traditions blend seamlessly, Mandalika offers travelers an unforgettable experience. Through this video, we invite the world to discover their true color in Mandalika,” [title] [name] said at the Tourism Ministry.
The video will premiere on Nov. 16, 2024, through Wonderful Indonesia Official YouTube Channel.
