The designers, Singgih Kartono from Magno, Abie Abdilllah from Studio Hiji, Alvin Tjitrowirjo from Alvin T, Sono Pamungkas from Lighting for Living, Fauzy Kamal from Kandura Studio and Roy Wibisono from Nuanza Ceramics, are displaying their products at a booth that highlights handmade and contemporary Indonesian homeware design.

Alvin Tjitrowirjo told The Jakarta Post that the designers’ participation aimed to improve the image of Indonesian products.

“As a country that is mostly known as a manufacturing base for international brands, it is time for Indonesia to showcase its own creative assets,” he said.

Alvin himself took several handmade furniture items made of bamboo, a chair made from rattan, and Lumping, a rocking horse that can be used as outdoor furniture, to the exhibition.

Read also: http://www.thejakartapost.com/life/2017/02/10/indonesian-creative-minds-to-take-part-in-sxsw.html">Indonesian creative minds to take part in SXSW

 

Lumping is derived from Kuda Lumping (Lumping Horse), a traditional dance originated from Java commonly made out of rattan. It is believed that the dance illustrated historical war against the Dutch colonial forces. These historical references were transformed into a modern playful outdoor furniture drawing a light and dynamic silhouette. The graphical woven texture of the body injects a dose of local flair, providing a nice contrast to its solid black or white aluminium frame. #alvint #alamakproject #madeinindonesia #triennaledesignmuseum #design #localandauthentic

A photo posted by alvinT & alvinT Studio (@alvint_id) on Apr 2, 2016 at 3:15am PDT

The designers’ participation at the event is supported by the Creative Economy Agency (Bekraf), which intends to help boost the nation’s branding, said the agency's 4^th deputy marketing head Josua Puji Mulia Simanjuntak in an official statement.

Ambiente is a market fair that showcases various glassware, kitchenware, homeware, furniture, souvenir, as well as handicraft products. Said to be one of Europe’s biggest homeware market fairs, some 4,888 exhibitors from 81 countries are reportedly participating in this year’s event. (kes)