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Local shoemaker Brodo creates special Asian Games collection

News Desk

The Jakarta Post

Jakarta  /  Thu, August 2, 2018  /  03:30 pm
Local shoemaker Brodo creates special Asian Games collection

Asian Games 2018 Organizing Committee (INASGOC) head Erick Thohir poses with mascots of the multisport event to present Asian Games merchandise in Jakarta recently. Some 200 types of products produced by 20 local and international companies have been marketed. (JP/Steven)

Designated the official licensed footwear for the 2018 Asian Games, local shoemaker Brodo has created nine limited edition designs to commemorate the sporting event.

"Seven of the nine models are sneakers, one is a pair of boots and another workwear," Brodo Footwear CEO Yukka Harland said in Jakarta on Wednesday, as quoted by kompas.com.

Read also: Six Indonesian destinations featured in Asian Games images

More sneakers were made to fit into the sports theme, as the material is more flexible in design and process. 

 

56 tahun penantian negara Indonesia untuk kembali menjadi tuan rumah bagi perhelatan akbar se-Asia Raya ini akhirnya terbayarkan . Merupakan suatu kebanggan yang tak pernah terbayangkan bisa menjadi bagian dari perhelatan akbar se-Asia Raya yang juga adalah satu momen berharga bagi Negara. Brodo yang dahulu hanya sebatas keluarga dan kerabat dekat, berkesempatan untuk dikenal bahkan hingga ranah Asia lewat keberhasilan Brodo menjadi lisensi resmi ASIAN GAMES 2018. Kesempatan berharga ini semakin mendorong Brodo untuk berusaha lebih maksimal menghasilkan produk dan pelayanan terbaik dan membuktikan pada Dunia bahwa produk lokal Indonesia mampu bersaing di ajang Internasional. . Kebanggaan ini bisa tercapai tidak lain karena turut serta dan kepercayaan Brothers dalam membangun nama Brodo dalam beberapa tahun kebelakang . Because what Brodo can achieve is belong to You, Brothers. . Brodo Official License Footwear of ASIAN GAMES 2018 . . . #ComingSoon #BrodoASIANGames2018 #NeverStopBeingSporty #menstyle #leathershoes #MadeinIndonesia #WeHaveABrightFuture #enjoybrodo

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Yukka said the collection would be available in various colors and designs. 

"The designs would be inspired by the 2018 Asian Games mascot, not only the color, but also the design print of the shoes," Yukka said. 

Brodo aims to create 2,000 pairs of shoes for the special collection, with prices ranging between Rp 250,000 (US$17.28) and Rp 800,000. (liz/kes)

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