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Warung Pintar acquires farmer empowerment platform Limakilo

News Desk

The Jakarta Post

Jakarta  /  Sun, March 3, 2019  /  09:07 am
Warung Pintar acquires farmer empowerment platform Limakilo

The farmers are said to receive better selling prices and wider access as the number of Warung Pintar grows. (Shutterstock/-)

Retail start-up Warung Pintar has acquired Limakilo, a platform that connects farmers with grocery stores and sellers.

Following the acquisition, thousands of Warung Pintar partners in Jakarta, Tangerang, Depok and Banyuwangi are said to receive direct access to sell staple food commodities at the digital-based stalls.

"With agricultural products from Limakilo, warung owners will have a more varied product stock, which is staple food commodity. The high demand of such commodities among the public will of course increase their revenue," said Warung Pintar cofounder and CEO Agung Bezharie Hadinegoro in a statement on Thursday as quoted by Antara.

Meanwhile, the farmers are said to receive better selling prices and wider access as the number of Warung Pintar grows.

Read also: Warung Pintar introduces cashless payment service

"Both Warung Pintar and Limakilo have the same vision: to increase the capability of Indonesian micro businesses and revolutionize micro business using a technological approach. Limakilo absorbs staple food supply at the best price, meanwhile Warung Pintar aims to reach consumers by providing complete variations of products," Agung added.

Established in November 2017, Warung Pintar focuses on digitalizing conventional warungsusing technology tools, such as monitoring sales and the stall's performance through apps, displaying ads to increase revenue and accepting non-cash payments. 

The start-up operates more than 1,200 warung in Jakarta, Tangerang, Depok and Banyuwangi and this year is eyeing to open 5,000 new ones across Java as well as increase its business capability.

Limakilo is one of five agriculture start-ups involved in the Action Synergy Program for the People's Economy. It has received initial funds from East Ventures to expand partnership and provide workshops to the archipelago's small farmers. (kes)

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