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ITB students named Global Winners of L'oreal Brandstorm Challenge in Paris

News Desk

The Jakarta Post

Jakarta  /  Tue, June 4, 2019  /  04:33 pm
ITB students named Global Winners of L'oreal Brandstorm Challenge in Paris

Dubbed Team Phoenix, the group consists of Albert Sahala Theodore, Johan Poernomo and Rifda Annelies Az Zahra. (facebook.com/lorealbrandstormofficial/File)

A group of Indonesian students from the Bandung Institute of Technology’s (ITB) School of Electrical and Information Engineering has emerged victorious as Global Winners of this year’s L'oreal Brandstorm Challenge in Paris. 

Dubbed Team Phoenix, the group consists of Albert Sahala Theodore, Johan Poernomo and Rifda Annelies Az Zahra.

Together, they created a product called EzBand, which can be integrated with mobile phones for early detection of eczema symptoms in children. 

Eczema or dermatitis is a skin disease that causes irritation and swelling. Children are especially prone to eczema. 

Competing against five other student-teams, Team Phoenix presented its product and was judged by several top L’oreal executives during the final stage of the competition.

Read also: Indonesian students' innovations recognized with gold, silver medals in Moscow

Team leader Albert said the group would be rewarded with an internship opportunity at renowned start-up incubator Station F in Paris, as reported by Antara.

L’oreal Brandstorm Challenge is an international competition held by French cosmetics giant L’oreal in collaboration with Active Cosmetics Division as an effort to pool ideas for health-conscious skincare products. (rfa/kes)