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Age of pride: Festival takes pride in 'creativepreneurs'

Tertiani ZB Simanjuntak

The Jakarta Post

Jakarta  /  Tue, October 29, 2019  /  02:07 pm
Age of pride: Festival takes pride in 'creativepreneurs'

Global brand: An installation of Indofood in Ideafest 2019 showcases the company's instant noodle products, some of which have been globally distributed. The festival dedicated this year's edition to the global achievement of Indonesian talents and "creativepreneurs". (JP/Tertiani ZB Simanjuntak)

Visual artist Azcha Ervian Permana Putra is living his dream, traveling the globe with his camera. Still in his 20s, he has it all. Born and bred in Pacitan, a regency in East Java, Azcha had worked as a part-timer in a café for a wage of not more than Rp 100,000 (US$7) every evening after school in his junior year since his father passed away. As soon as he earned his high school diploma, he got a job in a coal plant in Kalimantan. He eventually decided to find a living in Jakarta – where he got his nickname Azcha Tobing from his hangout days with Batak friends – and worked on various jobs related to his passion of being the eye behind the camera. Inspired by a poster of founding president Sukarno on a wall in his childhood home, Azcha became a well-known street photographer among the users of social media sites where he posted his works. “After knowing...