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Age of pride: Festival takes pride in 'creativepreneurs'
IdeaFest, the largest of Indonesia’s creative festivals, recognizes influential people in the industry whose works have been widely acclaimed or have penetrated the global market.
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Global brand: An installation of Indofood in Ideafest 2019 showcases the company's instant noodle products, some of which have been globally distributed. The festival dedicated this year's edition to the global achievement of Indonesian talents and "creativepreneurs". (JP/Tertiani ZB Simanjuntak)
Visual artist Azcha Ervian Permana Putra is living his dream, traveling the globe with his camera. Still in his 20s, he has it all.
Born and bred in Pacitan, a regency in East Java, Azcha had worked as a part-timer in a café for a wage of not more than Rp 100,000 (US$7) every evening after school in his junior year since his father passed away. As soon as he earned his high school diploma, he got a job in a coal plant in Kalimantan.
He eventually decided to find a living in Jakarta – where he got his nickname Azcha Tobing from his hangout days with Batak friends – and worked on various jobs related to his passion of being the eye behind the camera. Inspired by a poster of founding president Sukarno on a wall in his childhood home, Azcha became a well-known street photographer among the users of social media sites where he posted his works.
“After knowing a person a bit better, I could take a picture of that person that tells the story of that person,” he said, revealing his approach to taking street photos of human interest and landscapes over the past 10 years.
His unique style, hard work and determination, as well as the popularity that followed, made him a professional photographer and videographer, but also the director of commercials and music videos for various clients, including global brands.
“My other passion is to share my knowledge with those who wish to become photographers, even if they don’t have a camera or any gear. I want people to learn that even if they have nothing now, they could still pursue whatever they want to be,” said Azcha on a stage of IdeaFest 2019 at the JCC convention hall in Senayan, Central Jakarta, in early October.
