The release of Disney’s Frozen 2 has reignited the hysteria over the franchise among Indonesian parents and their children.
Frozen 2 premiered in Indonesia on Nov. 20 to no insignificant amount of hype, considering the first film’s impact on children everywhere around the world.
In 2014, not a year after Frozen was first released, there was a wave of collective obsession toward the film that swept throughout the world.
During that period of time, children could often be heard singing musical numbers from the film, most notably “Do You Want to Build a Snowman?” and “Let It Go”.
The songs were heard virtually everywhere, from television to radio to school activities. Whether sung by Idina Menzel at live performances or sung in the bathroom, there was no escaping the songs of Frozen.
But it wasn't just the songs. Children also took to dressing up as Elsa or Anna, the film’s protagonists, at costume parties.
Children were not the only ones taken in by the craze, as parents around the world named their newborn “Elsa”, so many in fact that the name was one of the 100 most popular baby names of 2014.
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