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The Insta catwalk: Designers rise to fame through social media
With social media, fashion designers can push their brands to fame without the catwalk.
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Bold: The women behind MishB couture, Candice Bharwani (right) and Mansha Harjani, stand beside their collection. (Courtesy of Aruna Harjani/-)
Until a decade ago, fashion designers needed a runway to acquire fame, and many struggled for a long time to win recognition.
But times have changed.
With the onset of social media, their younger peers are making names for themselves without the “fame wait”.
Four fashion labels spearheaded by Indian-Indonesian women have proven their worth, growing largely through Instagram and word of mouth and becoming an inspiration to others. Their female leaders serve as role models for women to focus on their passion to create a stylish look for their sisterhood of various ages.
Candice Bharwani and Mansha Harjani are the founders of Mischb Couture. They got their names out by wearing their own designs at parties.
“After receiving numerous compliments, I thought of taking my passion one step higher,” says Candice, 42.
