press enter to search

Taco Bell to enter Indonesian market in April

News Desk

The Jakarta Post

Jakarta  /  Wed, January 29, 2020  /  06:10 pm
Taco Bell to enter Indonesian market in April

“For the first 12 months we will open five stores in Jakarta, targeting the middle class. We chose Taco Bell because their products are good and healthy,” FAST director JD Juwono told kontan.co.id. (AFP/Rachel Murray/Getty Images)

A California-headquartered fast food restaurant chain that specializes in Mexican food, Taco Bell, is planning to enter the Indonesian market in April. 

The license to open the franchise was acquired by PT Fast Food Indonesia Tbk (FAST), the company that manages KFC in the country.

Read also: 'What's the point of eating outside?': KFC Indonesia's '#budayabeberes' campaign draws mixed reaction

FAST director JD Juwono told kontan.co.id that the company had obtained the permit to operate the franchise in Indonesia.

“For the first 12 months we will open five stores in Jakarta targeting the middle class. We chose Taco Bell because their products are good and healthy,” FAST director JD Juwono said on Tuesday.

He added that the company would need from Rp 5 billion (US$366,361) to Rp 7 billion in investments to develop the Taco Bell restaurant. (gis/kes)

__________

Editor's note:

Paragraph two in this article has been corrected.

Your premium period will expire in 0 day(s)

close x
Subscribe to get unlimited access Get 50% off now