Television series Gossip Girl Indonesia is set to be released on local streaming service GoPlay on Valentine’s Day.

As the name implies, the series is adapted from the popular American young adult novel series Gossip Girl by Cecily von Ziegesar. In 2007, the book was adapted into an American TV series under the same title, starring Blake Lively as Serena van der Woodsen and Leighton Meester as Blair Waldorf.

The upcoming series, however, has been localized and will present the Indonesian version of the characters, such as Serena Darsono (Amanda Rawles) and Blair Hadiningrat (Jihane Almira).

Written and directed by Nia Dinata (Berbagi Suami, Arisan!), Gossip Girl Indonesia follows the same storyline of love-hate relationship between Serena and Blair. The show also features social media account Gossip Girl Indonesia that follows the life of the two Jakarta “it girls".

Similar to the original series, Serena and Blair are portrayed as popular and pretty teenage girls coming from affluent families.

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GoPlay marketing VP Sasha Sunu said in a statement that the platform chose Gossip Girl Indonesia as one of its original series because the story was considered relevant to the younger generation.

“The story of Gossip Girl Indonesia is still relevant for the Indonesian Gen-Z who have been familiar with the digital world since they were little,” said Sasha.

“Through this series, we can also take lessons from the lives of teenagers that may look happy in the midst of glittering Jakarta on social media, but it actually makes us wonder [if] richness or fame [defines] happiness?” added Sasha.

Starting Feb. 14, Gossip Girl Indonesia will be released every Friday exclusively on the GoPlay platform, a video on-demand service owned by GoJek.

The GoPlay app is currently available for download on Google Play store and Apple App Store with a starting price of Rp 89,000 (US$6.26) per month. (jes/kes)