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West Java specialty café Jabarano now brewing in Australia
The café, located on 555 Flinders Lane in Melbourne, is the first of four Jabarano coffee shops to be opened across Australia.
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West Java Governor Ridwan Kamil (left) and actress-cum-singer Cinta Laura pose for a photograph at the newly opened Jabarano café in Melbourne, Australia, during its launch on Feb. 24. (Courtesy of West Java Administration/-)
W
est Java Governor Ridwan Kamil officially opened the first Jabarano café in Melbourne, Australia, to promote a type of Arabica coffee that originated from the Indonesian province of West Java.
The café, located on 555 Flinders Lane in Melbourne, is the first of four Jabarano coffee shops to be opened across Australia.
“Melbourne’s first, then in Sydney, Adelaide and Perth as well,” Ridwan said on Monday as quoted by Antara news agency. The governor said he wanted to open Jabarano cafés in 20 other cities around the world.
The name Jabarano, Ridwan said, combined the abbreviation of Jawa Barat (West Java) with “ano” to make it rhyme with Americano coffee.
Most varieties of the West Java coffee are Arabica with a lower acidity and sweet taste; making it suitable for mass market promotion. Apart from Arabica, the café also has other special types of premium coffee.
Read also: Crazy about Indonesian coffee? Here are the basics of java
The idea of opening the café started with the governor’s regret of not finding shops that sold unique Indonesian coffee during his journeys across the globe.
He said he believed that West Java coffees would be easily accepted by foreign communities thanks to their high quality and the high number of variants. “Our vision is simple: We want West Java coffees to be a champion in the world’s coffee market because we have diverse coffee commodities.”
The governor said the West Java administration would boost coffee production in regencies and cities across the province to support the vision.
Ridwan said each Jabarano café would also come with Indonesian cultural displays, allowing visitors to enjoy them while tasting the flavors of local Indonesian coffees. The café is also expected to be a gateway to other local coffees looking to enter foreign markets, opening the opportunity for exports that benefit coffee farmers.
Read also: 23 Indonesian coffees recognized in French gourmet product competition
“[Our ultimate goal] is to follow in the footsteps of Starbucks by having representatives of Jabarano coffees in every city,” Ridwan said.
Yuddy Renaldi, the president director of publicly listed Bank Pembangunan Daerah Jawa Barat and Banten (Bank BJB), who was present during the café launch in Melbourne, said the bank planned to support the promotion of agricultural products including sugar, tea and coffee.
“We are allocating funding for the agricultural sector thanks to the good potential of coffee commodities,” Yuddy said. (syk)
