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SM Entertainment, Naver team up to launch concert streaming service
SM Entertainment and Naver are teaming up to launch a new concert streaming service, Beyond Live.
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Korean supergroup SuperM from S.M. Entertainment. (SM Entertainment/The Korea Herald/File)
S
M Entertainment and Naver are teaming up to launch a new concert streaming service, Beyond Live. The premiere, featuring SuperM, is to air April 26.
The two companies have signed a memorandum of understanding in an effort to expand their presence in the global entertainment industry, SM said in a statement Tuesday.
The concert streaming platform, which is set to launch sometime in mid-April, will first be available within V Live, Naver’s existing video platform. And as the name suggests, the service seeks to go beyond merely broadcasting concerts but provide digital concert content optimized for the online world, including live chats between stars and fans as well as “digital light sticks”.
Read also: Meet the members of K-pop supergroup SuperM
The two companies will also work together on Naver’s big data-based global community platform “Fanship” as the entertainment giant offers its expertise in production and finding global talent, with plans to produce original video content.
“By collaborating with Naver with its technology and well-established platform, we expect to see a new type of entertainment where content and technology meet and both companies expand their presence in the global market,” said SM CEO Lee Sung-soo.
This article appeared on The Korea Herald newspaper website, which is a member of Asia News Network and a media partner of The Jakarta Post
