Actors Ashton Kutcher (L) and Mila Kunis attend the 2018 Breakthrough Prize at NASA Ames Research Center on December 3, 2017 in Mountain View, California. (AFP/Jesse Grant)
Actor couple Mila Kunis and Ashton Kutcher have partnered with a Washington-based winery to release a quarantine-themed wine, with proceeds going to a handful of COVID-19 relief response effort charities.
In a casual video message uploaded to YouTube -- both are in sweats, Kunis make-up free -- the couple spoke about how the idea to launch a charitable wine came to be.
"One of the things we've been doing in the evenings while hanging out in our homes, locked up...is to do virtual dates, virtual hangouts with friends and one of the things we like to do is drink...share a glass of wine and reconnect," Kutcher said.
Since the pandemic broke out, the couple said they've also been researching ways they can help charities and relief efforts.
"And Mila came up with the brilliant idea of combining the two things," Kutcher said.
Together with Nocking Point, a winery based in Walla Walla, Washington, the couple are launching Quarantine, a Pinot Noir chosen by the couple during a virtual blind wine-tasting session over FaceTime.
One hundred percent of the profits will be distributed among four charities that provide financial aid to families hit hardest by COVID-19; provide medical equipment to frontline workers; and provide food to low-income families and households in need. They include GiveDirectly, Direct Relief, Frontline Responders Fund and America's Food Fund.
Two bottles go for US$50 and will be available early next month.
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