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Cottonink launches first sustainable collection
Made out of Tencel fiber, the Pastel Whimsical collection is said to be comfortable and breathable for people living in tropical countries like Indonesia.
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The “Pastel Whimsical Judy” blouse (left) and the “Bubble Gum Calin” blouse (right) are among the pieces offered by local fashion brand Cottonink in its recently launched sustainable collection, ‘Pastel Whimsical’. (cottonink.co.id/File)
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ndonesian fashion brand Cottonink has launched its first sustainable collection in collaboration with Tencel, a fiber brand of Lenzing, which is based in Austria.
Called Pastel Whimsical, the collection offers casual looks in bright tones and unique patterns. It consists of a total of 10 models; seven for Cottonink and three for the brand’s fashion line for children, Cottonink Mini.
The collection’s pieces are biodegradable and environmentally friendly. They are made out of Tencel fiber, which is derived from wood pulp from sustainably-managed industrial forests. The fiber is processed in a closed-loop production scheme that transforms pulp into cellulose fiber by optimizing sources and reprocessing the remaining waste into energy for production.
Cottonink founders Carline Darjanto and Ria Sarwono said in a statement that sustainable fashion had become one of their commitments to encourage the public to preserve the environment and the planet. They added that the fabric was suited to people living in tropical countries as it was comfortable and breathable.
Mariam Tania, Southeast Asia and Oceania marketing and branding manager for Lenzing Group, said sustainable fashion had become a trend in modern society. “We’re pleased and enthusiastic to collaborate with Cottonink,” said Tania. “We can pave the way to the fashion industry’s greener future and fulfill people’s demands for fashion products that are good for themselves and the planet.”
The collection is available online, with prices ranging from Rp 279,000 (US$18.81) to Rp 399,000 for Cottonink and from Rp 189,000 to Rp 229,000 for Cottonink Mini.
Established in 2008, Cottonink aims to provide high quality, versatile fashion products with a twist. Along with its online platform, the brand has expanded to the offline market by opening outlets in Jakarta shopping malls, including Plaza Senayan, Senayan City and Pondok Indah Mall 2. (wir/wng)
