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Jakarta Post

High cost, less viewers

  • The Jakarta Post

  /   Sat, February 7 2009   /  01:06 pm

Sinetron TV series are very popular among Indonesian viewers. But has the popularity gone up or down? The latest AGB Nielsen Media Research data reveals that sinetron ratings have decreased. Nielsen communications executive Andini Wijendaru said the highest rating of sinetron in 2007 was 9 percent, but in 2008, this dropped to around six percent. With Nielsen sampling some 46 million viewers, it means only 6 percent of the number, or some 2.76 million people, watched the highest rank sinetron in 2008. To compare, the highest rated sinetron in 2007 attracted some 4.1 million viewers. Andini said the number of sinetrons and their duration also decreased in 2008. "In 2007, there were around 480 titles, while 2008 saw some 370," Andini said, adding the numbers were recorded from 11 national and nine local TV stations. Meanwhile, "The total ...