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Jakarta Post

RI's online ad market to go bigger despite crisis: Yahoo

  • The Jakarta Post

    Jakarta

  /   Mon, March 23 2009   /  01:22 pm

The deepening global financial crisis may provide an opportunity for the online advertising industry in Indonesia to expand, Yahoo says. The US giant Internet service provider said that not only would promotions become more targeted and thus relatively more efficient, but online ad performance can also be measured in real-time "Based on a study at the end of last year, the online advertising market in Indonesia was estimated to worth more than US$26 million and we see that tracking towards almost $42 million in 2010," Yahoo's senior director for business development in Southeast Asia Pontus Sonnerstedt said last week. "We are very aware of the economic situation, which puts advertisers in a tough position in terms of the ad budget," Sonnerstedt said. "That is why it is very important that every rupiah is spent on reaching the target audien...