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Jakarta Post

Indonesia comes to Harrods

  • Ati Kisjanto


Jakarta   /   Tue, May 4 2010   /  02:02 pm

Waiters wearing blangkon (traditional Javanese head-dress) and batik sashes, diners enjoying soto Madura to the unique sound of a Sasando stringed instrument, and girls modeling ikat dresses on a catwalk. All this sounds familiar. Except the above didn't take place in Jakarta, or even Kupang, but in London, the UK. The event was a gala dinner on April 29 marking the end of the one-month "Remarkable Indonesia" extravaganza at the iconic Harrods department store, as part of the Indonesian government's Visit Indonesia Year promotional activities. "This is a golden opportunity for Indonesia to target the British market," said Sapta Nirwandar, the director general of marketing in the Culture and Tourism Ministry. "Indonesia has been wanting to promote itself in Harrods for many years. And as Indonesia needs to establish an image first, Harrods is the right place to be. In the whole ...