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Jakarta Post

Meet the real ‘neo-libs’ of Indonesia

  • The Jakarta Post

  /   Fri, March 1 2013   /  12:43 pm

It’s a living: Ipah and her husband have been vegetable sellers at Pasar Kebayoran Lama since 1985. They have sent their four children to college on their earnings. JPThe Jakarta Post visited a number of traditional markets to see how they are struggling for survival in the face of fierce competition, particularly from big, modern supermarkets. This report and related stories on the next page
were jointly prepared by Utami Diah Kusumawati, Sebastian Partogi, Nadia Sarasati, Muhammad Edy Sofyan, Khoirul Amin, Haeril Halim, Aswiditiyo Nedwika and Arfan Wiraguna.Traditional markets may be coming under a lot of pressure from the modern, big-money supermarkets and hypermarkets, but small traders know a thing or two about surviving the competition. And that may just be their saving grace.

Anyone looking for evidence of how a free market operates based on the forces of suppl...