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Xiaomi to launch Android One phone Mi A1 in Indonesia on Sept. 20
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Security personnel guard the headquarters of Chinese phone manufacturer Xiaomi in Beijing, China, on Tuesday.
(Tenggara Strategics/Benni Yusriza)
C
hinese smartphone manufacturer Xiaomi will launch the Android One phone Mi A1 in Indonesia on Sept. 20, the company’s director said on Tuesday.
“We can’t tell what we will have on Sept. 20, but we have prepared some amazing things on Sept. 20,” Xiaomi’s head of the South Pacific region, Steven Shiyan, said at the company’s headquarters in Beijing, China.
Xiaomi launched the product in India earlier this month.
The dual-camera device comes with free unlimited storage of photos and videos and has been better optimized for Google’s digital voice-based assistant. The company has not announced the product’s official price in Indonesia, but it sells for about Rp 3 million (US$227) in India.
The company also plans to open new stores in Indonesia in an attempt to improve its sales. Shiyan claimed that Xiaomi ranked third after Samsung and Oppo in sales volume in Indonesia.
“We plan to have between 12 and 15 stores until next year,” Shiyan said.
Currently, Xiaomi has only one store in Pondok Indah, South Jakarta, and a second in Summarecon, Tangerang, Banten.
Xiaomi is also preparing to introduce a range of non-phone products in Indonesia. Shiyan said the company was waiting for standardization certification from the Indonesian government.
