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Apple cuts outlook, sees 'challenges' in China, emerging markets

  • News Desk

    Agence France-Presse

San Francisco, United States   /   Thu, January 3, 2019   /   08:28 am
Apple cuts outlook, sees 'challenges' in China, emerging markets People walk past an Apple store in Beijing on December 11, 2018. Apple stores in China continued with business as usual on December 11, despite a Chinese court-ordered ban on iPhone sales that could hurt the US tech firm in one of its most crucial markets. (AFP/Greg Baker )

Apple cut its revenue outlook for the latest quarter Wednesday, citing steeper-than-expected "economic deceleration" in China and emerging markets.

The rare revenue warnings from Apple suggested weaker-than-anticipated sales of iPhones and other gadgetry, in part because of trade frictions between Washington and Beijing.

Apple shares slid some 7.6 percent in after-hours trade on the news.

The company slashed its revenue guidance for the first fiscal quarter of 2019, ended December 29, to $84 billion -- sharply lower than analyst forecasts averaging $91 billion.

"While we anticipated some challenges in key emerging markets, we did not foresee the magnitude of the economic deceleration, particularly in Greater China," Apple chief executive Tim Cook said in a letter to investors.

"We believe the economic environment in China has been further impacted by rising trade tensions with the United States."

Apple breaks down its revenues into a "Greater China" that includes the People's Republic of China as well as Taiwan.

Cook said other factors will also pull down Apple's revenue, including the timing of its iPhone launches last year and a strong dollar that means lower revenues when converted to US currency.

Apple also cited supply "constraints" for some products, including its latest Apple Watch and iPad Pro.

The update suggested a disappointing figure for iPhone sales, the key driver of revenue and profit for the California tech giant.

"While Greater China and other emerging markets accounted for the vast majority of the year-over-year iPhone revenue decline, in some developed markets, iPhone upgrades also were not as strong as we thought they would be," the statement said.

"While macroeconomic challenges in some markets were a key contributor to this trend, we believe there are other factors broadly impacting our iPhone performance, including consumers adapting to a world with fewer carrier subsidies, US dollar strength-related price increases and some customers taking advantage of significantly reduced pricing for iPhone battery replacements."

Apple has been seeking to diversify its revenue stream in the face of a largely saturated global smartphone market, with new products and services.

Cook said there were some bright spots for Apple in some parts of the world and that the company expects "all-time revenue records in several developed countries, including the United States, Canada, Germany, Italy, Spain, the Netherlands and (South) Korea."

He added that Apple was performing well in a few emerging markets and could see record revenues in Malaysia, Mexico, Poland and Vietnam.