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Jakarta Post

Mandom eyes African countries for export expansion

  • Rachmadea Aisyah

    The Jakarta Post

Jakarta   /   Sun, April 21, 2019   /  03:29 pm
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Red lipstick of different shades(Shutterstock/LightField Studios)

CD Publicly listed consumer goods manufacturer Mandom Indonesia is seeking a bigger presence in the global market by expanding its overseas markets to African countries. Mandom sales director Effendi Tandi said the company would to expand to African countries through its distributors in Dubai, United Arab Emirates. Aside from India, Mandom’s foreign presence has been growing in various Asian markets such as Malaysia, Thailand, the Philippines, Singapore, Vietnam, South Korea, China, Hong Kong and Taiwan. Effendi  said the company’s decision to introduce a new line of products had helped increase sales in overseas markets.  “For instance, our sales to India increased  by 42.9 percent from the year before, thanks to the launch of new products there [under the categories of] hair styling and skincare,” Effendi told reporters at a recent pre...