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Indonesia to boost modest fashion exports

Modest fashion is a multibillion-dollar industry in Indonesia alone, having accumulated sales worth Rp 177 trillion (US$12.35 billion) in the domestic market last year, according to the Indonesia Halal Lifestyle Center (IHLC).

Rachmadea Aisyah (The Jakarta Post)
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Mon, May 13, 2019

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Indonesia to boost modest fashion exports Bold and beautiful: Models present design by Lisa Fitria at the 4th Muslim Fashion Festival (MUFFEST) in Jakarta. (Courtesy of MUFFEST/-)

 

As the country with the largest Muslim population in the world, Indonesia is aiming to promote its modest fashion scene to the global market through exports of Muslimwear.

Modest fashion is a multibillion-dollar industry in Indonesia alone, having accumulated sales worth Rp 177 trillion (US$12.35 billion) in the domestic market last year, according to the Indonesia Halal Lifestyle Center (IHLC).

However, current modest fashion exports have yet to reach similar heights because few Muslimwear fashion designers have ventured overseas, said IHLC chairman Sapta Nirwandar

“There was more than $7 billion in exports to the Organization of Islamic Cooperation [OIC] countries in 2017, but nearly all of [the products] were raw materials,” Sapta told The Jakarta Post.

The Dinar Standard Report shows that Indonesia’s share of halal exports sent to OIC countries only totaled $7.6 billion in 2017, a mere 3.07 percent of the total $249 billion by OIC countries.

Indonesia is currently the 10th largest exporter to the OIC, lagging behind Brazil as the top halal products exporter with a total value of $18 billion, followed by the United States and India.

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