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Ministry employs 4 strategies amid tough year in tourism
Tourism Minister Arif Yahya said the ministry had nine strategies in total, but for the time being it would apply these four main strategies to attract foreign tourists.
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Tourism Minister Arif Yahya said the ministry had nine strategies in total, but for the time being it would apply these four main strategies to attract foreign tourists. (The Jakarta Post/Boy T Harjanto)
I
ndonesia faces a tough year in tourism, as growth in foreign arrivals dropped to the lowest rate in years in the first four months of the year.
The Tourism Ministry is pursuing four main strategies in a bid to increase the number of tourists coming to the country in the remainder of the year, namely promoting border tourism, making special offers, developing tourist hubs and establishing low-cost carrier terminals (LCCT).
Read also: Soekarno-Hatta LCCT to get more self-check-in machines, bag-drop stations
Tourism Minister Arif Yahya said the ministry had nine strategies in total, but for the time being it would apply these four main strategies to attract foreign tourists.
For the border tourism strategy, he said, he would take advantage of the proximity — both geographic and emotional — of some neighboring countries. Such a strategy was applied by many countries in Europe and Southeast Asia, such as Malaysia.
“We focus on border tourism to attract foreign tourists from Singapore and Malaysia,” Arief Yahya said last Monday.
Meanwhile, for special offers, the government would encourage companies involved in tourism to provide discounts to attract visitors in low seasons, he said, adding that the third strategy was to make Singapore and Malaysia hubs for Indonesian tourism to attract tourists from India and China, given the shortage of direct flight routes between Indonesia and those countries.
