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Jakarta Post

Glorious no more: Mangga Dua tenants adjust to survive e-commerce era

  • News Desk

    The Jakarta Post

Jakarta   /   Thu, July 11, 2019   /  11:23 am
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Shoppers at ITC Mangga Dua, North Jakarta, last Wednesday. Some tenants have complained about a decrease in transactions and visitors have noticed a drop in foot traffic inside the establishment. (JP/Wendra Ajistyatama)

When ITC Mangga Dua first opened its doors in North Jakarta in 1989, the shopping center was a fashion revolution and the capital’s point of reference for the latest clothing trends from overseas.  The shopping center enjoyed decades of prosperity as a haven for shoppers to purchase clothes, bags, shoes and electronics with bargainable prices.  Several years ago, walking freely between the kiosks might have proven to be difficult as you’d likely bump into another shopper that was bargaining for a Louis Vuitton bag, usually priced at Rp 500,000 (US$35). However, three decades after its glorious opening, ITC Mangga Dua no longer showcases the same vibrant energy it used to have. “Nowadays, it’s common for our store to only have five transactions on weekdays. During the weekends, it barely reaches twenty,” said Yuli Nurmalasari, 18, a stor...