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Jakarta Post

Sriwijaya turns to ancillary revenues to ease financial woes

  • Riza Roidila Mufti

    The Jakarta Post

Jakarta   /   Tue, July 16, 2019   /  12:54 pm
The Jakarta Post Image
Sriwijaya Air's aircraft takes off from an airport. The airline plans to boost its ancillary revenues to improve its financial condition.(-/Reska K. Nistanto)

Sriwijaya Air Group aims to boost its ancillary revenue from product differentiation and innovation that the airlines offer in their mobile apps as part the airline’s program to improve the airline’s financial condition. Sriwijaya Air’s Commercial Director Joseph Dajoe K. Tendean said that in the future, Sriwijaya’s mobile apps would be developed into a one-stop service platform that would not only sell airline tickets, but would also provide features that can be used to book hotels, rent cars and buy tour packages. By developing the apps into a one-stop service platform, the airline can receive additional income from the sales of tour packages and hotel rooms, he said. “The concept and features we have in our mobile apps will be developed and our apps can help boost our ancillary revenue. In the next few weeks, we will add a hotel and accommodation...