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Food vendors enjoy social media boost from Dari Halte Ke Halte
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Hot meals: A vendor prepares a takeaway for a customer at Nasi Lapau Jaya on Jl. Cikini 2 in Menteng, Central Jakarta, on Wednesday, Sept. 4, 2019. The Nasi Padang stall is one of the street food joints recommended by Dari Halte ke Halte. (JP/Budi Sutrisno)
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n the digital era, when extensive use of social media is deemed a double-edged sword, dimsum vendor Jarno has been only enjoying the good side.
Customers were seen lining up on Wednesday morning at his stall Dimsum Arsyif on Jl. Blora in Central Jakarta. He noted there had been a spike in the number of customers ever since the stall was featured on the @darihalte_kehalte Instagram account in August.
The stall is located about 100 meters away from the Sudirman commuter line station, which is also near the BNI City airport train station and the Dukuh Atas 1 Transjakarta stop.
Jarno, one of the owners of Dimsum Arsyif, said his sales had since significantly increased, to the extent that he and his work partner, Toto, could start at 5 a.m. and wrap up their stall and go home at about 1 p.m., much earlier than when they used to go home in the early evening.
“Alhamdulillah [thank God], not only can we finish selling earlier, but also the number of snacks that we stock has increased and sell out every day from Monday to Friday,” said the 54-year-old.
Jarno recalled that he used to sell only up to eight boxes of dim sum, which contain 125 pieces each, per day and up to 10 boxes at most when business went well. But now, he said, he stocked 28 boxes per day without worrying about not selling out.
He sells the four pieces of dim sum for Rp 12,000 (84 US cents) per plate.
