As the world’s largest Muslim-majority country, Indonesia can well become the center of modest fashion amid tight competition from major Muslim nations and from minority countries producing apparel with big brands.
Fashion consultant and co-founder of Modest Fashion Weeks Franka Soeria said recently that Indonesia could attain the status by creating a modest fashion hub, improving production and diversifying designs for the international market.
She added that designers needed to follow the trends and demands in different countries such as Germany, where minimalist styles were popular, and the United Arab Emirates (UAE), where people liked glamorous looks.
“Fashion business is not just about showing designers’ creations but it is also about branding and selling,” Franka said, adding that Indonesia’s modest wear designers had ...
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