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Dutch agency helps promote Indonesia’s home décor exports
The Netherland is Indonesia’s biggest market for home decor products in Europe, with total imports worth $109 million in 2018.
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Unique handmade homeware displayed at a store offering handcrafted ceramics in Jl. Cipete Raya. The Center for the Promotion of Imports from Developing Countries (CBI) of the Netherlands’ Foreign Affairs Ministry has agreed to provide a training program for Indonesian home décor producers. (JP/Masajeng Rahmiasri)
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ndonesian home decor producers are to receive training from a Dutch government agency to help them export their products to the Dutch market and other countries in Europe.
Under a memorandum of understanding (MoU) signed in Jakarta on Tuesday, the Center for the Promotion of Imports from Developing Countries (CBI) of the Netherlands’ Foreign Affairs Ministry is to provide a training program worth 2.5 million euros (US$2.7 million) for Indonesia’s small and medium enterprises (SMEs) involved in home décor production for five years, beginning this year.
In addition, the CBI would also arrange business meetings between Indonesia’s home décor producers and potential buyers in the Netherlands to help increase their exports to the country, the Trade Ministry’s director general for foreign trade, Dody Edward, told reporters following the signing of the agreement.
He said the arrangement would not only help Indonesian home décor producers to improve the quality of their products but also to expand their markets in the Netherlands.
“I believe that if we can enter the Netherlands, we can also expand our markets to other European countries,” he said.
Dody said that with this training program, Indonesia’s home decor exports are expected to be worth up to 32.5 million euros ($36.1 million) by 2024. The Netherlands was Indonesia’s biggest market for home decor products in Europe last year with a 22.34 percent market share. During the year, total home décor exports were worth $109 million.
Meanwhile, CBI managing director Hans Obdeijn said that the wood and natural-fiber-based products such as frames and baskets were the most popular home decor items.
