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Jakarta Post

Incentives needed to promote sustainable fashion

  • Riska Rahman

    The Jakarta Post

Jakarta   /   Tue, November 26, 2019   /  08:58 pm
The Jakarta Post Image
Employees inspect sheets of fabric for school uniforms at a garment factory in Bobojong, Tasikmalaya, West Java.(Antara/Adeng Bustomi)

Rising awareness about the benefits of a sustainable lifestyle has apparently not been enough to increase demand for sustainable fashion as most consumers are more concerned about the price point of the clothes they buy than where the materials come from. As the public becomes more aware about the effects of plastics and other pollutants to the environment, more and more people have vowed to turn their lives around by using stainless steel straws, reusable food trays and even looking into buying electric vehicles. However, it seems as if the same kind of awareness has yet to reach the fashion world. Caroline Siahaan, designer and founder of local clothing line Oline Workrobe, said on Monday that most of her customers did not prioritize the materials of the clothes they wore. “Many of them are more concerned about the comfort, style and price of the clothes instead of the m...