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Developers turn to smart homes to lure house hunters
The smart home concept has become a recent trend in Greater Jakarta as property developers are eager to lure customers amid a sluggish property market. Such a concept is deemed suitable for urban residents as they seek a more convenient and improved quality way of living amid the hustle and bustle of the capital.
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Illustration of a smart home. (Shutterstock/REDPIXEL.PL)
R
etno Anjani, a 39-year-old from Bekasi, West Java, was in awe after watching a simulation of how an advanced air filtration technology, called energy recovery ventilator (ERV), works during a recent event. She was amazed by how the technology could absorb excessive carbon dioxide from the air and transform it into gusts of fresh oxygen.
The technology was introduced as one of the appliances installed in smart homes, a colloquial term for houses equipped with high technology. The appliances can control many aspects of the house, from maintaining air quality to monitoring security. Some of the technologies can even be managed using a smartphone.
“I want a smart home due to its convenience,” said Retno, who visited the launch of a smart home project in Cikarang, West Java on Saturday.
Meanwhile, Frederika, a 37-year-old resident of Cikarang, also expressed her interest in smart homes but was concerned that she could not afford such a house, as they could cost around Rp 2 billion (US$140,090).
The smart home concept has become a recent trend in Greater Jakarta as property developers are eager to lure customers amid a sluggish property market. The concept is deemed suitable for urban residents as they seek a more convenient and improved quality way of living amid the hustle and bustle of the capital.
The developers are upbeat the concept can revive residential property sales in the country. Bank Indonesia’s (BI) property survey in the fourth quarter of 2019 showed Indonesia's residential property sales had dropped 16.33 percent compared to the previous quarter.
One developer taking a shot at the concept is PT Panahome Deltamas Indonesia, a joint venture company established by Japan-based Panasonic Homes and Living and property giant Sinarmas Land. The joint venture has been developing a smart home cluster at Kota Delta Mas, Cikarang, West Java called Savasa Smart Lifestyle since 2018.
