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Pertamina Lubricants clinches new distributor for Australia, New Zealand workshops

The Jakarta Post Image
BAS chief executive Christian Liadinata (black suit) signs an MoU with ASV chief executive Vic Soghomonian (brown suit) at the Indonesian Trade Promotion Center (ITPC) in Sydney on Thursday, March 18. The latter company has become the exclusive distributor of Pertamina lubricants for auto workshops in Australia and New Zealand.(Kemendag/Kemendag)
Norman Harsono
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Jakarta   ●   Tue, March 23, 2021

State-owned PT Pertamina Lubricants has clinched ASV Euro Car Parts Pty Ltd (ASV) as the exclusive distributor of Pertamina lubricants for automotive workshops in Australia and New Zealand. 

Pertamina Lubricant exclusive distributor Business Auto Solutions Pty Ltd (BAS) signed on Thursday a memorandum of understanding (MoU) valued at AU$6 million with ASV in expanding the state-owned company’s trade in Oceania’s two largest economies.

“The Australian market is a big challenge but it is also a big opportunity for Pertamina Lubricants. We are ready to expand our market reach nationally by collaborating with business partners such as ASV,” said BAS chief executive Christian Liadinata in a statement on Monday.

He said that 50 lubricant brands competed in the Australia market and that BAS’ business strategy was remarketing it...

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