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Jakarta Post

C0VID-19 changes Southeast Asia’s consumers

  • Praneeth Yendamuri and Dhruv Vohra

    Singapore

Singapore   /   Fri, June 19 2020   /  01:00 am
online shopping illustration(JP/Seto Wardhana)

While COVID-19 may be among the most devastating of all black swan events to hit Southeast Asia, it by no means is the first – and like previous crises in the world, it is introducing long-lasting changes to consumer behavior and digital adoption. Now, C0VID-19 is moving consumers online faster than consumer goods companies thought was possible. Among the biggest consequences: the pandemic is hastening development of digital ecosystems in which consumer goods companies partner with food delivery services, online marketplaces, gaming companies or others for everyone’s benefit. It also is showing businesses how to adapt their playbooks - and some are making the thoughtful, agile moves that will help them maintain strong footing both today and for a post-C0VID world. Bain and Facebook have been studying the exponential growth of digital consumer behavior in Southeast Asia ...