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Jakarta Post

MSMEs expect continued pressure even online: Survey

  • Mardika Parama

    Jakarta

Jakarta   /   Sat, August 8 2020   /  01:00 am
Illustration of online shopping(Shutterstock/Stanisic Vladimir)

Micro, small and medium enterprises (MSMEs) operating online believe that the economic impact of the COVID-19 pandemic will linger on for the next three months despite high hopes of recovery in the long run, a survey shows. According to the survey conducted by the Demographic Institute of the University of Indonesia (UI) in collaboration with ride-hailing firm Gojek, 77 percent of “social sellers” expect their revenue to remain under pressure due to the ongoing global health crisis. UI’s Demographic Institute describe social sellers as entrepreneurs who use social media and other online platforms to market their products to their consumers. “MSMEs in Gojek’s ecosystem acknowledged that the pandemic would continue to affect their businesses in the near future,” the institute’s deputy chairperson, Paksi Walandouw, said during an online pre...