Priced at Rp 359,000 (US$24.65) each, the set is composed of a pouch cut from a combination of tenun, ikat and lurik traditional handwoven cloth, a matching non-medical facemask, as well as multipurpose sanitizer and hand soap.

Four patterns are available to style with your look; the subtle and understated Kayana with black and dark grey tones; the modern Daliya with a classic black-and-white color scheme and stripes; the bold yet soft Sadira with vibrant purple hues; and the versatile Nida with its earth-tones and subtle pops of color.

In an online press conference, IKAT Indonesia creative director Didiet Maulana said that his business partner Helen Wahyudi – the brand’s business director – had requested him to launch the sets for a long time, but that he had always declined.

“So the point is that I am reluctant to launch something that has already been done by others. Though it is true that there’s nothing new under the sun, but if we want to launch something, it has to be at the right time and also in a form that can convey a message, so people won’t just judge it for its price,” he said.

“IKAT Indonesia’s products are filled with stories, and we wanted to pass on those stories in our New Normal Essentials.”

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