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View all search resultsWings Food launches new UHT milk brand Milku
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W
ings Group Indonesia, one of the country’s leading FMCG companies, recently launched a new UHT milk brand, Milku, under the Wings Food line.
The milk brand, which comes in 200 ml PET bottles with chocolate and strawberry flavors, adds up to ready to drink (RTD) beverages portfolio that Wings Food previously have, namely RTD tea, juice, flavored water, coffee, jelly drink and energy drink.
Preeti Chopra Bhatnagar, marketing manager of Milku, said that the launch of this nutritious beverage aims at offering an easy and delicious way for parents to provide their children with additional nutrition.
“[This is] in line with our company’s vision, ‘the best things in life should be accessible for all’,” said Preeti.
Milku, which is claimed to be made of quality Belgian cows’ milk, is priced Rp 3000 (2 US Cents).
Furthermore, Preeti explained that RTD milk is one of the most popular products in the beverages category, and that in the last three years, the RTD milk segment had experienced around 10 percent growth.
“[…] Even during the pandemic, the number keeps flourishing up to 5 percent. In regard to this data, we realize that the people’s need of nutritious goods is growing,” said Preeti.
