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Mercedes-Benz rolls out GLA and GLB cars via YouTube
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ercedes-Benz has just launched its latest sport utility vehicle (SUV) in Indonesia – the new Mercedes-Benz GLA and GLB – digitally through its YouTube channel.
The virtual launch was organized from Sept. 25 to 27, allowing customers to browse the new cars through a digital gallery. The event also marked the brand’s 50th operational anniversary in Indonesia.
By introducing its new SUVs to cater to customers’ demands and expectations, Mercedes-Benz seeks to remain relevant among Indonesian customers and to be at the top of the luxury automotive segment.
Besides the new cars, the virtual expo also showcased 17 Mercedes-Benz cars, from compact cars, luxury sedans, SUVs and vans, along with the high-performing AMG – all of which are distinguished through the sophisticated technology they use.
“Our two off-road models, the GLA and GLB, seeks to cater to consumer demands. As a seven-seater SUV, the GLB is the most functional and diverse representations of our compact vehicles class. Meanwhile, we position the GLA as a sporty sibling and as a SUV which has a strong lifestyles orientation,” PT Mercedes-Benz Distribution Indonesia president director Choi Duk-jun said.
