The COVID-19 pandemic has forced people to step out of their comfort zones and adapt to the digital world.

After eight months of the pandemic, a recent survey shows that this phenomenon also applies to Boomers and Generation X (Gen X).

Boomer is shorthand for Baby Boomer, a term used to describe people born during the uptick in the birthrate following World War II. It generally means anyone born between 1946 and the mid-1960s. While Gen X were born between 1965 and 1979. 

In recent years, both generations have commonly been perceived as Luddites.

However, a survey conducted by Facebook IQ, the social network’s insights unit, found that 43 percent of Boomers and Gen X had begun shopping online during the pandemic.

Facebook Indonesia vertical lead Aldo Rambie said on Tuesday, as quoted by antaranews.com, that 43 percent of Boomers and Gen X in the survey said they had increased their online shopping expenses during the COVID-19 pandemic.

Moreover, the research, which aimed to discover insights on consumer behaviors during National Online Shopping Day (Harbolnas), also found that Boomers and Gen X contributed the most to growth in the cell phone and e-commerce industries.

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