The regional fashion extravaganza is livestreaming from Nov. 26 to 29 on JFW.TV, a microsite on the event’s official website (jakartafashionweek.co.id), as well as on video-sharing app TikTok (@jfwofficial).

“As we are going 100 percent online, the outreach of digital platforms is borderless,” CEO Svida Alisjahbana of GCM Group said at a virtual press conference last Thursday, alongside and Gumilar Ekalaya from the ministry’s Jakarta office.

GCM Group organizes the event that has been dubbed the largest fashion show in Southeast Asia.

“Tourism and the creative industries have been severely affected by the pandemic, but we should continue working by utilizing technology. Virtual events could restore public enthusiasm for being able to [attend],” Edy Wardoyo from the Tourism and Creative Economy Ministry said at the press conference.

The JFW made the switch to a virtual event in response to the coronavirus pandemic, which also prompted the organizer to pick “Inspiring Creativism” as the theme for this year’s event.

“We would love to present the people of fashion who did not stop creating despite the pandemic, and has in turn inspired others,” said Svida.

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