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View all search resultsDigital strengthening defines the future of Indonesia’s music industry
Harry Koko Santoso, a music promotor from Deteksi Production, estimated the number of music concerts canceled due to COVID-19 at 70,000.
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T
he event industry is a lot more than just MICE (meetings, incentives, conferences and exhibitions). It encompasses the growth of art culture—music and entertainment. One of the industry branches affected by the off-air culture caused by the pandemic is the music industry. It is estimated that the industry has lost trillions of rupiah in revenue.
In a discussion titled “Entertainment industry recovery in the new normal era“ held by the music, film and entertainment section of the Jakarta chapter of the Indonesian Journalists Association (PWI) in Bogor on Aug. 8, Harry Koko Santoso, a music promotor from Deteksi Production, estimated the number of music concerts canceled due to COVID-19 at 70,000.
The figure could surge to 76,000 if it includes small group bands which used to perform in community level, according to Harry. Indonesia is rich in music talents, with Harry estimating there is at least one group band in each of the country’s 6,000 villages and subdictricts.
On the other hand, these data show the massive potential of musical acts, not to mention the number of other stakeholders involved. A large amount of music concerts, group bands and public interest when compared with the survey data from the Association of Indonesian Internet Providers (APJII) in 2018 regarding 171.17 million internet users in Indonesia show huge potential. A synergy between all existing elements will benefit Indonesian music industry players.
The data collection on the music sector is considered too low because it only refers to data from 2016. Based on these data references, the music industry is placed second on the potential of a subsystem that is rapidly developing, with a score of 7.27 percent.
In a discussion titled "Corona Plague: A Catalyst for a New Era" in May, lawmaker Ferdiansah, of the House of Representatives Commission X overseeing people’s welfare and human development, highlighted the need for a reformation in the music industry as well as the tourism industry in general.
Another speaker, musician and composer Mahvira Wisnu Wardhana, observed two opposing trends during the pandemic. On one hand, there is a drastic decline of art performances. However, the industry itself grew over 40 percent in terms of technological advancement. It means a significant force of technology transformation in the music industry is happening.
