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Jakarta Post

'Twitter, Do Your Magic!’: How the mantra is restoring people's faith in humanity ... and ruining it

  • Amahl S. Azwar

    Bali

PREMIUM
Bali   /   Thu, April 8 2021   /  01:00 am
Adi Sarwono found Busa Pustaka mobile library in 2017 to give children in remote villages around Lampung better access to books. (JP/Courtesy of Adi Sarwono)

“I used ‘Twitter, Do Your Magic!’ to rescue an abused cat,” says 23-year-old Farah Dinah Rusiadi, who used the phrase last July to ask people to help a cat named “Pesek” (pug-nosed) that was being abused by its owner. The phrase has been trending among Indonesian twitterers to ask for help via the social media app. Typically, a user tweets a post they deem particularly important and top it with the line “Twitter, Do Your Magic!” in an attempt to garner extra attention and suggest that something needs to be done. Other users do pay attention, which frequently leads to tangible actions like crowdfunding or simple retweets that make the post go viral long enough to make a positive impact. It can indeed seem magical. In Farah's case, she learned about the cat’s situation from an animal lovers’ group. She immediately jum...