The line between reality and imagination blurs in Pasarina, the newest supermarket by PT Supra Boga Lestari. The supermarket, established in the new Sarinah, Central Jakarta, adopts a metaverse concept that offers customers a new and unique shopping experience. 

“We’re the pioneering retail in Indonesia that brings in a new, exciting shopping experience for our customers by using artificial intelligence technology,” Maria Suwarni, chief of merchandising and marketing officer of Supra Boga Lestari, said during a press conference at the supermarket on June 22. 

According to Maria, the name Pasarina is derived from pasar (market) and ina, which stands for Sarinah. 

The supermarket, which has been open since May 27, introduced its metaverse app, named Trust Live, during the press conference. 

Local tech start-up Metaverse Studio Indonesia developed the app by combining artificial intelligence and computer vision in providing customers with an augmented reality experience while shopping in the supermarket. 

It may sound like a lot of unfamiliar tech jargon for some, but the app works a lot like the game Pokémon Go. 

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