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Jakarta Post

Is K-Pop Indonesian political parties' latest tool to entice young voters?

Some political parties are including K-Pop-inspired social media posts and events in their campaigns, yet the reception is divided.

Yohana Belinda (The Jakarta Post)
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Thu, March 23, 2023 Published on Mar. 22, 2023 Published on 2023-03-22T22:33:48+07:00

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S

ome Indonesian political parties are including K-Pop-inspired social media and events in their campaigns, yet the reception is divided.

Recently, political parties have been on social media about giving away tickets to Blackpink's BORN PINK tour.

The Indonesian Solidarity Party (PSI) tweeted on its Twitter account that it would give away tickets to the Blackpink performance on March 4. Winners were randomly selected from those who followed the political party's Twitter account and reposted the giveaway post.

Gerindra announced a ticket giveaway to see Blackpink on its BORN PINK world tour in Jakarta on its Twitter account on March 8. To win the giveaway, fans had to pose with a photo of themselves in front of a billboard featuring the face of Prabowo Subianto while wearing Blackpink merchandise. Tagging Gerindra and Prabowo on social media were also required. The tweets have been shared thousands of times, gaining over a million views.

Indonesia's number of K-Pop fans is staggering. In 2020, The Jakarta Post reported that Indonesians were the third-most devoted K-stans worldwide.

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