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View all search resultsA video ad from Nike Japan against bullying and racism that features biracial athletes and other minorities, such as those of Korean descent, has prompted a sharp online response including calls to boycott the company.
The sports giant, which suffered bruising losses in the prior quarter due to the coronavirus pandemic, notched an 82 percent increase in digital sales in the quarter ending August 31, offsetting lower revenue in its wholesale business and declines in retail stores, where traffic is still down due to Covid-19.
The reputation that sports giant Nike has gained from taking a labor-friendly stance in navigating the pandemic hangs in the balance, as a labor union complains of mass layoffs, salary cuts and underhanded politicking in one of the world-famous brand’s manufacturing partners in Indonesia.
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