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Corona beer maker says US sales remain strong despite virus outbreak
World 5 years ago

Corona beer maker says US sales remain strong despite virus outbreak

Corona beer maker Constellation Brands Inc said on Friday sales of its Corona Extra beer remained st...
Bad for what ails you? US drinkers snub Corona beer over virus
World 5 years ago

Bad for what ails you? US drinkers snub Corona beer over virus

The phrase "38% of Americans" was trending Friday on Twitter following a survey showing th...
Corona beer takes a hit from coronavirus as brand image suffers
Business 5 years ago

Corona beer takes a hit from coronavirus as brand image suffers

The novel coronavirus has an unlikely victim -- one of the world’s most popular beers.
State mining holding company rebrands as MIND ID
Business 5 years ago

State mining holding company rebrands as MIND ID

The rebranding would not change the status of Inalum as a holding company.
Creative talents bank on online marketplaces
Business 6 years ago

Creative talents bank on online marketplaces

As a content creator and social media influencer, Hendra gets the chance to grow his own network thr...
Nike-Kaepernick: A marriage of ideals?
Opinion 6 years ago

PREMIUM
Nike-Kaepernick: A marriage of ideals?

Those of us in Indonesia, of course, remember the problems Nike had throughout the 1980s and 1990s w...
Plain packaging halts creative efforts, hurts economy
Opinion 7 years ago

PREMIUM
Plain packaging halts creative efforts, hurts economy

A drop in brand strength and marketing effectiveness would cost PepsiCo, The Coca-Cola Company and H...
Ministry partners with PT Kalbe Farma for co-branding deal
News 7 years ago

Ministry partners with PT Kalbe Farma for co-branding deal

The company is the owner of Hydro Coco product and one of the biggest pharmaceutical companies in So...
Customers are not kings anymore
Opinion 7 years ago

PREMIUM
Customers are not kings anymore

Accenture claims that human interaction remains a vital component of customer satisfaction, eve...
Codification of brand DNA for product differentiation
Opinion 7 years ago

PREMIUM
Codification of brand DNA for product differentiation

In today’s digital era, a company should be able to cultivate an authentic uniqueness.
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