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digital-marketing

Creative talents bank on online marketplaces
Business 7 years ago

Creative talents bank on online marketplaces

As a content creator and social media influencer, Hendra gets the chance to grow his own network through the help of digital innovation. Early last year, he joined GetCraft , an online marketplace for the creative industry, to promote his skills to potential clients.
Impacts of digitalization on politicking and policy-making
Opinion 7 years ago

Impacts of digitalization on politicking and policy-making

As the heyday of political digital marketing continues, it is important to take stock and recognize the effects of rapid digitalization on how politicians respond to the public.
Brand leadership in the digital era
Opinion 8 years ago

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Brand leadership in the digital era

Technology has made it much easier to enable interactions among people, especially with social media becoming a favorite hangout place online.
Getting into your digital customers' heads
Opinion 8 years ago

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Getting into your digital customers' heads

It is a moment where marketing happens, where information happens and where consumers make choices that affect the success and failure of nearly every brand in the world.
The new customer path in digital era
Opinion 8 years ago

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The new customer path in digital era

A customer’s journey to buying a product or service was relatively simpler and shorter, which could be described with the 4A process: Aware, Attitude, Act, and Act Again.
Asia’s digital music market flourishes
Business 9 years ago

Asia’s digital music market flourishes

Japan is Asia’s biggest digital music market, selling $432 million worth of music a year.
Indonesian firms target greater share of global trade
Business 9 years ago

Indonesian firms target greater share of global trade

For many years, Andri Syarifudin, cofounder of garment maker CV Dago Agung, has had an obsession about marketing his clothing products worldwide.
Consumer engagement vital in digital world: Researchers
Business 9 years ago

Consumer engagement vital in digital world: Researchers

While consumer engagement has become vital in the digital era amid changes in consumer behavior, many corporations have yet to realize the need to spend more on digital marketing.
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