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View all search resultsrebranding
Politics 8 months ago
PREMIUM
PSI closes congress with Kaesang reelection, Jokowi support
The Indonesian Solidarity Party (PSI) wrapped up its first congress with a major rebrand that saw the reelection of chairman Kaesang Pangarep and crucial support from his father, former president Joko “Jokowi” Widodo, as it seeks to build momentum toward the 2029 legislative elections.
Front Row 2 years ago
OCBC NISP rebrands to OCBC
Marking the start of an exciting new banking journey, Bank OCBC NISP unveiled “OCBC” as its new brand name and logo, effective Nov. 14. The inauguration took place in Jakarta through a grand event titled “OCBC Experience: Supporting Indonesia to the Global Stage”, which brought together thought leaders and industry experts to share their insights and expertise
Science & Tech 2 years ago
Twitter to be renamed X, get new logo
Founded in 2006, Twitter takes its name from a play on the sound of birds chattering, and it has used avian branding since its early days, when the company bought a stock symbol of a light blue bird for $15, according to the design website Creative Bloq.
Business 6 years ago
PREMIUM
Go-Jek’s rebranding signifies fresh ambitions
Indonesia’s on-demand services app Go-Jek has come a long way from a delivery call center with 20 motorcycle taxi (ojek) drivers to more than a million drivers and an estimated valuation of US$9.5 billion. All within nine years time.
