The Jakarta Post
Times Square at night. (Shutterstock.com/Eileen_10)
To commemorate the upcoming visit of former United States president Barack Obama to Bali, Yogyakarta and Jakarta, the Tourism Ministry will place another billboard advertisement of the Wonderful Indonesia tourism campaign in Times Squares, New York City.
Read also: Bali ready for Obama vacation
A similar marketing move was conducted during King Salman of Saudi Arabia’s visit to Indonesia, during which the Wonderful Indonesia advertisement was being broadcasted on the Al Jazeera news channel.
This is not the first time Indonesia has promoted the tourism brand in Times Squares. Similar advertising strategies were done in October last year and earlier this year.
Every year, about 39 million people, including foreign tourists, walk through Times Square.
Obama is scheduled to open the 4th Indonesian Diaspora Congress initiated by Indonesia Diaspora Network Global (IDNG) in early July. (kes)
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